Investment Writing Services

As a BBC-trained journalist, I help asset managers and other financial institutions expand their audience reach by creating engaging and insightful content. With over 27 years of experience in the investment management industry, I have a deep understanding of asset classes, products, markets and trends, including ESG concerns and strategies.

About me and how I can
help you

I specialise in generating ideas and writing thought-leadership articles, marketing collateral, video scripts, blogs and portfolio commentaries for retail, wholesale and institutional audiences. I work closely with fund managers, investment specialists and marketing teams to deliver engaging and informative copy that meets the needs and expectations of each target group.

Current clients include Aberdeen, Goldman Sachs, PIMCO, JP Morgan, HSBC Asset Management, BNPP Asset Management, EFG, Invesco, Capital Group, Aviva Investors, Allianz Global Investors, IG Prime, M&G, Man Group, Columbia Threadneedle and many more.

Empower Your Financial Journey

Discover personalized financial solutions tailored to your unique goals. Our team of experts is dedicated to providing you with comprehensive guidance and support every step of the way. Let us help you achieve financial success and security.

My Portfolio

From blogs to articles, portfolio commentaries and white papers, I can meet all your financial content needs, I have written on every asset class and for every audience, from institutional to wholesale and retail . Click on the link below for examples of my work.

✅

Research & Content Creation for IG Prime via The Dubs Agency

✅

This is the introduction to an annual 50 page white paper I research and write on the state of the hedge fund industry for IG Prime, again in collaboration with The Dubs Agency.

I have also written numerous articles for Aberdeen, again in collaboration with The Dubs. Here are some examples:

abrdn_article-image_1440x770_3-common-investment-styles.jpg

Decoded: abrdn examines three common investment styles

abrdn_article-image_1440x770_innovation-fund-winners.jpg

The abrdn Charitable Foundation's Innovation

Fund unveils grants

Insurers’ Demand for Private Credit Shows no

Signs of Slowing Despite Spike in Yields

Prospects for Private Debt Remain

Bright

I have also written many portfolio commentaries during my career, including this monthly fund report.

My Services

Investment and Financial content to meet all your needs

I can generate ideas for all your audiences and can create a huge range
of content, all SEO-optimised if required. I have long experience of writing short-form and long-form content, including articles, white papers, blogs, thought leadership, web copy and marketing copy.
I have written award-winning content for a huge range of the world’s largest financial institutions and asset managers.
All of my work is proofread by a professional, independent contractor, so
you receive ‘clean’ copy.

Portfolio report writing

I have long experience of writing monthly, quarterly and annual commentary on funds, using attribution. I provide high-quality reporting to tight deadlines.

Highly experienced at interviewing senior staff

I have conducted hundreds of interviews with senior staff, including CIOs, portfolio managers and heads of department. Having worked inside the industry, I understand the pressures facing marketing departments and can provide content solutions for all your needs. I would be very happy to discuss your needs remotely or can come into your office for a chat.

A Wealth of Experience
and Expertise

After leaving the BBC World Service in 1997, I entered the investment writing world. I have held staff positions as a senior investment writer with Columbia Threadneedle and Aviva Investors. I have also freelanced for many of the world’s biggest financial institutions. I have covered every asset class and written for all audiences, from retail to wholesale and institutional. Contact me today to discuss your needs and to see if I can help you.

Public Reviews on Investment Writing Content

I only have very positive things to say about Anthony. Give him any brief and he will deliver it efficiently and to a high quality. He is totally reliable, a trusted and supportive colleague and a great guy. Hire him without delay!

Isla Mackenzie, Transformational Global CMO | Board Director | Brand & marketing strategist |Fractional CMO
Isla was in charge of marketing when I held a staff position as a senior investment writer at Aviva Investors

I can vouch that Anthony is 100% reliable, has great knowledge of the investment industry and always produces a high quality of work that
meets the brief.

Damian May, 'End-to-end' marketing lead | Content strategy | Editorial | Thought leadership | Financial services
I provided freelance investment writing services to Damian

Anthony is an exceptional writer, who always delivers high-quality copy on time. He dials up (and down) the techical sophistication of his writing adroitly depending on audience need. He is also a good source of idea generation. Anthony has exceptional stakeholder-management skills. I was his line manager for three years and received much positive feedback on his writing and all-round performance during that time. Feedback on the freelance work I subsequently commissioned from him was equally positive. Finally, I found Anthony a pleasure to work alongside as did his colleagues.

Ros F., Investment writer
Ros was my line manager at Aviva Investors